Off Screen Audio Diseño de libro by Weiquan Long

Off Screen Audio Diseño de libro by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award de Hierro in Diseño de Medios Impresos Competition Category.

HierroImpresión· 2020

Off Screen Audio Diseño de libro

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

A' Design Award de Hierro Winner in Impresión Category

11,611
Verified Award Winner
Verify Award Status for #96152

View at A' Design Award Press Release Award Badge

Colors

The Design

About Off Screen Audio Diseño de libro

Off Screen Audio es un libro que presenta pinturas al óleo inspiradas en la ópera china. La cubierta emplea un proceso de calado por láser, de modo que las figuras del drama aparecen directamente sobre la superficie del libro. La tipografía del título está construida a partir de puntos, líneas y planos, y conforma un símbolo del sonido. El libro mide 190 por 210 milímetros y está encuadernado con hilo cosido en una falsa tapa dura. La cubierta exterior y la contracubierta utilizan cartón gris de alta densidad con estampado en caliente plata mate. El diseño busca expresar el espíritu de la cultura tradicional china.

The Recognition

About the A' Design Award de Hierro

Off Screen Audio Diseño de libro ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Off Screen Audio Diseño de libro sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Off Screen Audio Diseño de libro es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the cover design, the technology of hollow out can directly reflect the world
of books and drama, highlight the theme of off screen sound, break the limitation of drama, cater to the essence of The Times, and create a specific symbol of off screen sound. Increased the aesthetic and artistic sense of books. The font design of off screen audio is an audio symbol composed of dots, lines and planes.
The work of "Sound Outside the Picture" uses a hollow-out process on the cover design. Through the mutual deposit of the theme of "Sound Outside the Picture" and the appearance of the drama, it can directly reflect the author's drama world, break the limitations of the drama, and cater to the spirit of the times Create a specific symbol with sound outside the painting. Increased the aesthetic and artistic sense of books.
Dimensions & Packaging: DIMENSION: 190mmX210mm
Tags: Peng Xiao Hang、Opera paintings、Book Cover Design、Off-screen sound
Production Technology: Lock wire false hardcover
Outer cover back cover high density gray plate
Hot dumb silver
Activated hollow
Laser void
Design Challenge: The challenge comes from how to express the inner essence of Peng Xiao hang 's works and the Oriental feelings that urge him to work tirelessly.
Research: Through painting creation, Peng Xiao Hang expresses his love for drama, transplanting national freehand brushwork spirit into oil painting creation, and writing his Oriental feelings. Through the simplification of time and space in the process of creation, Peng Xiao hang makes the character unbending on the surface, but emphasizes the inner spirit. The character can be gone with the wind, but the soul is eternal.
Inspiration: Opera elements are one of the important elements and components in Peng Xiao hang's works. His creation breaks through the description of the behavior of dramatic characters and wedge into their soul, breaks through the description of fragmental pictures and shows the eternal quality, and depicts the eternal texture at the core of his creation. The characters in the pictures are more abstract in common and symbolic of the spirit of traditional Chinese culture.
Project Duration: Guangzhou, China, 2019
Operation Flow: "Sound outside the painting" Peng Xiaohang's work is a "Guangdong Freehand Oil Painting Society Nomination Exhibition" co-sponsored by Guangdong Freehand Oil Painting Society, New Southern Art, Guangdong Environmental Protection and Guangdong Fashion Brand Operation Group.
The opera element is one of the important elements and components in Peng Xiaohang's works. For him, drama is the epitome of oriental culture, permeating the vitality of the nation, containing oriental thoughts and humanistic feelings, which also inspired his thinking about life , Prompting him to express his love for drama with painting creation.
His heart is woven with oriental feelings, Chinese style is the appearance of his life, and oil painting is his tool for expressing emotions. Western oil painting is used to express the Chinese national spirit and culture. The rich traditional culture constitutes an inexhaustible art resource for the painter, and transplants the national freehand spirit into oil painting creation.
In recent years, his paintings have gradually reduced the depiction of character shapes, simplified the background, made the characters exist in non-specific spaces, emphasized the non-uniqueness of time, and increased the depth of time, making the symbol of the character not cause Time and space are limited.
In the process of his continuous creation, the painting language and form content are evolving. In this series of painting exhibition works, he let more people know the painter's unique painting language system and style, and how the painter uses painting To express the spiritual culture of the Chinese nation and the symbols of oriental civilization, to give the audience an experience of the dramatic world outside the painting.