Disainilahendus HEMA Alliance Ettevõtte visuaalne identiteet, autor Pedro Panetto

Disainilahendus HEMA Alliance Ettevõtte visuaalne identiteet, mille autor on Pedro Panetto, on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2020

HEMA Alliance Ettevõtte visuaalne identiteet

disainer: Pedro Panetto

Klient: Pedro Panetto

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest HEMA Alliance Ettevõtte visuaalne identiteet

HEMA Alliance on ettevõtte visuaalne identiteet, mis loodi Ajaloolisi Euroopa Võitluskunste harrastavaid praktikuid toetavale ühendusele. Identiteet sisaldab 160 sümboli varianti, mis on moodustatud 40 mõõgadisainist, kujutatuna neljas visuaalses paigutuses. Iga mõõk järgib reaalse ajaloolise mudeli proportsioone. Tähed, tühikud ja sümboli diagramm põhinevad kuldlõikel, mis tagab kõigi variantide järjepidevuse. Iga praktik saab valida variandi, mis vastab tema eelistatud treeningstiilile ja relvale.

Tunnustus

Auhinnast Pronksauhind A' Design Award

HEMA Alliance Ettevõtte visuaalne identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. HEMA Alliance Ettevõtte visuaalne identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. HEMA Alliance Ettevõtte visuaalne identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Mõõtmed ja pakend: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Sildid: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Tootmistehnoloogia: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Disainiülesanne: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Uurimistöö: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Inspiratsioon: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Tööprotsess: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Meeskonnaliikmed: Pedro Panetto.
Francesco Brugnera Teixeira.