Lei Shing Hong Forest Food Court Seinakunst ja identiteet by Jansword Zhu

Lei Shing Hong Forest Food Court Seinakunst ja identiteet by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

HõbeGraafika· 2020

Lei Shing Hong Forest Food Court Seinakunst ja identiteet

by Jansword Zhu

Client: Jansword zhu

Hõbeauhind A' Design Award Winner in Graafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Seinakunst ja identiteet

Forest Food Court on toitlustusala, mis asub kuulsa Jaapani arhitekti Kuma Kengo projekteeritud büroohoones Pekingis. Arhitektuuri põhikontseptsioon on „Mets linnas". Bränding ja 6m×150m suurune seinakunst lähtuvad sellest kontseptsioonist. Meeldivad graafilised elemendid ja vabad jooned toovad rangesse büroohoonesse lõdvestava, orgaanilise, kuid samas linnapärase voo. Poolabstraktne illustratsioon tasakaalustab kontori atmosfääri, vältides samas liiga lapsikuks või armsaks muutumist.

The Recognition

About the Hõbeauhind A' Design Award

Lei Shing Hong Forest Food Court Seinakunst ja identiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Lei Shing Hong Forest Food Court Seinakunst ja identiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Lei Shing Hong Forest Food Court Seinakunst ja identiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu