Pizzamax Kaubamärgi identiteet by Salvita Bingelyte

Pizzamax Kaubamärgi identiteet by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

PronksGraafika· 2020

Pizzamax Kaubamärgi identiteet

by Salvita Bingelyte

Client: Salvita Design

Pronksauhind A' Design Award Winner in Graafika Category

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Colors

The Design

About Pizzamax Kaubamärgi identiteet

Pizzamax on väikese Leedu pitsarestoranide keti kaubamärgi identiteet. Varasem identiteet segas mitmeid graafilisi stiile ja andis klientidele vähe aimu kaubamärgist. Uuenduses kasutatakse lihtsustatud logo punase, musta ja valge värviga, mis seostuvad klassikalise Itaalia pitsaga. Sõnad "pizza" ja "max" on paigutatud visiitkaartide ja pitsakarpide erinevatele külgedele. Tähtedel M ja X on kaarjad otsad, mis viitavad pagaritele, kes kannavad pitsasid sirgete kätega. Identiteeti rakendatakse visiitkaartidel, kirjaplankidel, pitsakarpidel ja rõivastel.

The Recognition

About the Pronksauhind A' Design Award

Pizzamax Kaubamärgi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Pizzamax Kaubamärgi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Pizzamax Kaubamärgi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens