Disainilahendus Cut and Paste Bränding, autor Lisa Winstanley

Disainilahendus Cut and Paste Bränding, mille autor on Lisa Winstanley, on kõrgelt hinnatud 2021 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

KuldGraafika· 2021

Cut and Paste Bränding

disainer: Lisa Winstanley

Klient: Lisa Winstanley

Auhind Kuldauhind A' Design Award kategoorias Graafika

78,862

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #103530

Uuri lähemalt Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Cut and Paste Bränding

See projekti tööriistakomplekt Lõika ja kleebi: visuaalse plagiaadi vältimine käsitleb teemat, mis võib mõjutada kõiki disainitööstuse töötajaid, kuid visuaalne plagiaat on teema, mida arutatakse harva. Selle põhjuseks võib olla ebaselgus pildilt viitamise ja sellelt kopeerimise vahel. Seetõttu on selle projekti eesmärk teadvustada visuaalset plagiaati ümbritsevaid halle alasid ja asetada see loovust käsitlevate vestluste esirinnas.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Cut and Paste Bränding on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Cut and Paste Bränding peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Cut and Paste Bränding tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Mõõtmed ja pakend: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Sildid: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Tootmistehnoloogia: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Disainiülesanne: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Uurimistöö: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspiratsioon: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Projekti kestus: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Tööprotsess: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patendid: Copyrights belong to Lisa Winstanley, 2020
Meeskonnaliikmed: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Piltide autorid: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng