Disainilahendus Typotect Kaubamärgi identiteet, autor Seulah Choi

Disainilahendus Typotect Kaubamärgi identiteet, mille autor on Seulah Choi, on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2020

Typotect Kaubamärgi identiteet

disainer: Seulah Choi

Klient: Seulah Choi

Auhind Pronksauhind A' Design Award kategoorias Graafika

12,105

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #104366

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Typotect Kaubamärgi identiteet

Typotect on kaubamärgi identiteet, mis on loodud modernismi teerajaja Piet Zwarti loomingule pühendatud kaasaegse kunstimuuseumi jaoks. Nimi ühendab sõnad tüpograafia ja arhitekt, peegeldades kahte valdkonda, milles Piet Zwart tegutses. Identiteet tõlgendab uuesti kolme tema kujundustes leiduvat tunnusjoont: kolme põhivärvi, õhukesi lineaarseid elemente ning tasapinnalisi kujundeid, mis on paigutatud avatud ruumi. Iga rakenduse ülaosas on õhuke punane joon, samal ajal kui sinine ja kollane täidavad tasapinnalisi kujundeid. Identiteet põhineb trükimaterjalidel ning seda rakendatakse plakatitele, nimekaartidele, piletitele ja seinakleebistele.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Typotect Kaubamärgi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Typotect Kaubamärgi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Typotect Kaubamärgi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Mõõtmed ja pakend: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Sildid: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Tootmistehnoloogia: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Disainiülesanne: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Uurimistöö: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Inspiratsioon: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Projekti kestus: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Tööprotsess: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.