Statice Staatilise Brändi Visuaalse Identiteedi Kujundus by Jia Cheng

Statice Staatilise Brändi Visuaalse Identiteedi Kujundus by Jia Cheng is a highly esteemed winner of the very prestigious 2021 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

PronksGraafika· 2021

Statice Staatilise Brändi Visuaalse Identiteedi Kujundus

by Jia Cheng

Client: Statice GmbH

Pronksauhind A' Design Award Winner in Graafika Category

9,117
Verified Award Winner
Verify Award Status for #105916

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Statice Staatilise Brändi Visuaalse Identiteedi Kujundus

Statice on Berliinis asuv ettevõte, mis pakub andmete anonüümseks muutmise lahendust privaatsusega ühilduvate tehnoloogiate arendamiseks. Selles projektis andsid dünaamiline disain ja erksad värvid edasi muljetavaldava visuaalse identiteedi süsteemi. Kahe D (algandmete sünteetilisteks andmeteks) teisendamine moodustab kaubamärgi S, mis toob kaasa kasulikud ja ainulaadsed visuaalsed funktsioonid. Pilkupüüdvad värvid mitte ainult staatikast (merelavendlid), vaid ka värv peegeldab otseselt brändi identiteeti ja loob usaldust, rõhutades veelgi kaubamärgi mainet.

The Recognition

About the Pronksauhind A' Design Award

Statice Staatilise Brändi Visuaalse Identiteedi Kujundus on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Statice Staatilise Brändi Visuaalse Identiteedi Kujundus peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Statice Staatilise Brändi Visuaalse Identiteedi Kujundus rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.