Disainilahendus Nirvana Brand Ettevõtte visuaalne identiteet, mille autor on Viana Patricio Barbosa Neto, on kõrgelt hinnatud 2021 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2021

Nirvana Brand Ettevõtte visuaalne identiteet

disainer: Viana Patricio Barbosa Neto

Klient: Viana Patricio

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Nirvana Brand Ettevõtte visuaalne identiteet

Nirvana on ettevõtte visuaalne identiteet, mis on loodud meditatsiooni ja holistiliste teraapiate ruumile. Disain põhineb lihtsatel geomeetrilistel kujunditel, mis on paigutatud võrgustikusüsteemi, tagamaks sümmeetria ja tasakaalu. Logo ühendab endas lõpmatuse sümbolit, lootoseõit ja meditatiivset kehahoiakut. Veinipunane värv viitab budistlikele rüüdele, kollane värv aga kloostrites kasutatavatele ornamentidele. Identiteet loodi vektorgraafikana, mistõttu saab logo suurust vähendada või suurendada ilma detailide kadumiseta ning rakendada nii trüki- kui digimeediumides.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Nirvana Brand Ettevõtte visuaalne identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Nirvana Brand Ettevõtte visuaalne identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Nirvana Brand Ettevõtte visuaalne identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Mõõtmed ja pakend: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Sildid: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Tootmistehnoloogia: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Disainiülesanne: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Uurimistöö: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Inspiratsioon: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Projekti kestus: The project started in April 2020 and finished in June 2020 in Brazil.
Tööprotsess: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Piltide autorid: Pexels