Disainilahendus Harlem Advocacy Plakatiseeria, autor Jiaqi Song

Disainilahendus Harlem Advocacy Plakatiseeria, mille autor on Jiaqi Song, on kõrgelt hinnatud 2021 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2021

Harlem Advocacy Plakatiseeria

disainer: Jiaqi Song

Klient: Bandujo Advertising Design

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Harlem Advocacy Plakatiseeria

Harlem Advocacy on reklaamikampaania plakatiseeria, mis on loodud New Yorgi Harlemi piirkonnas tegutseva rahvatervise valdkonna eestkosteprogrammi jaoks. Plakatid ühendavad brändi logo illustreeritud ikoonidega, kus iga ikoon esindab ühte teenust, näiteks meditsiinilist, sotsiaalset, hariduslikku või tööga seotud abi. Üks peamine plakat kujutab kõiki ikoone koos. Avalikuks levitamiseks on seeria jagatud üksikuteks plakatiteks, millest igaüks kujutab üht ikooni suures formaadis. Visuaalset stiili on mõjutanud popkunst, mistõttu kohalikud elanikud tunnevad teenused kiiresti äratundmise põhjal ära.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Harlem Advocacy Plakatiseeria on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Harlem Advocacy Plakatiseeria peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Harlem Advocacy Plakatiseeria rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Mõõtmed ja pakend: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Sildid: graphic design, poster, illustrations, social service, poster design
Tootmistehnoloogia: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Disainiülesanne: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Uurimistöö: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiratsioon: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Projekti kestus: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Tööprotsess: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.