Disainilahendus X-Hale Kampaania disain, autor Yiwen Tu

Disainilahendus X-Hale Kampaania disain, mille autor on Yiwen Tu, on kõrgelt hinnatud 2021 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2021

X-Hale Kampaania disain

disainer: Yiwen Tu

Klient: The International Society for Performing and Visual Arts

Auhind Pronksauhind A' Design Award kategoorias Graafika

10,199

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #109267

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest X-Hale Kampaania disain

X-Hale on kampaania disain, mis on loodud virtuaalse kunstinäituse tarbeks. Kampaania hõlmab logo, postreid, bännerit, treilerit ja graafilisi elemente otseülekanneteks. Peamiseks visuaalseks elemendiks on 2,5D tüpograafiline struktuur. Sädelevaid värve kasutatakse kergust, voolavust ja müstikat sisendamaks. Paljud elemendid, nagu ruudukujulised postrid ja tsitaadikaardid, on animeeritud rahuliku hingava liikumisega. Materjalid on ette valmistatud veebisaidi ja sotsiaalmeedia jaoks mitmes formaadis. Kampaania toetab kunstnike ja publiku vahelisi veebivestlusi pandeemia ajal.

Tunnustus

Auhinnast Pronksauhind A' Design Award

X-Hale Kampaania disain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. X-Hale Kampaania disain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. X-Hale Kampaania disain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Mõõtmed ja pakend: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Sildid: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Tootmistehnoloogia: 2.5D typography, Iridescent, photoshop, c4d
Disainiülesanne: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Uurimistöö: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiratsioon: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Projekti kestus: This is an ongoing project starting in July 2020 in New York and Beijing
Tööprotsess: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Meeskonnaliikmed: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Piltide autorid: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu