Hmp Visuaalne identiteet by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.
RaudGraafika· 2021
Hmp Visuaalne identiteet
Client: Made for you
Rauaauhind A' Design Award Winner in Graafika Category
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- Verified Award Winner
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The Design
About Hmp Visuaalne identiteet
HMP on visuaalne identiteet, mis on loodud masinaehitusgrupile. Logo rõhutab ettevõtte tugevust ja selgitab tema kommunikatsiooni. Tähed on kujundatud samal viisil, nagu grupp need oma toodetele templib. Taustal olevad visandid ja tehnilised skeemid annavad edasi laiaulatuslikku toetust, mida HMP pakub. Igat pädevusvaldkonda tähistab piktogramm ja spetsiifiline värv, mis valiti koos kliendiga, et selgitada erinevaid teenuseid. Identiteet on kohandatud nii digitaalsele kui trükitud meediale, sealhulgas visiitkaartidele, kirjapaberile ja kaustadele.
The Recognition
About the Rauaauhind A' Design Award
Hmp Visuaalne identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Hmp Visuaalne identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Hmp Visuaalne identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
- Dimensions & Packaging
- Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm - Tags
- mechanical, graphic design, paris, industrial,
- Production Technology
- Logo
Business card
Letterhead paper
Folder - Design Challenge
- How to modernize and make more human an industrial universe.
- Research
- Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction. - Inspiration
- The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
- Project Duration
- The project started in January 2019 and finished in September 2019.
- Operation Flow
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme - Image Credits
- Photographer: Maxime Huriez
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