Disainilahendus Jiangmen Culture and Tourism Logo ja brändi identiteet, mille autor on EUCA Culture and Communications Co. Ltd., on kõrgelt hinnatud 2021 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2021

Jiangmen Culture and Tourism Logo ja brändi identiteet

disainer: EUCA Culture and Communications Co. Ltd.

Klient: Jiangmen culture, tourism, radio, television and Sports Bureau

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Disain

Teosest Jiangmen Culture and Tourism Logo ja brändi identiteet

Jiangmen Culture and Tourism on logo ja brändi identiteet, mis on loodud Jiangmeni – Hiina lõunaosas Guangdongi provintsis asuva linna – kultuuri- ja turismisektorile. Logo on inspireeritud traditsioonilisest Hiina kirjamärgist Men, mis tähendab väravat, ning mälestusvõlvi struktuurist. Väravakujundisse on ühendatud elemendid, mis on ammutatud Jiangmeni linnapildist, arhitektuurist, kultuuripärandist, maastikust ja taimestikust. Matt kuld sümboliseerib linna, mis on rikas, ent samas tagasihoidlik. Ühtse rakenduse toetamiseks töötati välja brändi identiteedi juhis.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Jiangmen Culture and Tourism Logo ja brändi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Jiangmen Culture and Tourism Logo ja brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Jiangmen Culture and Tourism Logo ja brändi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Sildid: Branding, City, Culture and tourism, Logo design, Visual system
Disainiülesanne: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Uurimistöö: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspiratsioon: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Projekti kestus: June 2019 – April 2020, Shanghai, China
Tööprotsess: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Meeskonnaliikmed: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Piltide autorid: Ellain Li, Grace Xu， Di Tang