Little Magic Lastemoe kaubamärgi identiteet by Hsuan-Yun Huang is a highly esteemed winner of the very prestigious 2021 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.
PronksGraafika· 2021
Little Magic Lastemoe kaubamärgi identiteet
Client: Little Magic
Pronksauhind A' Design Award Winner in Graafika Category
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The Design
About Little Magic Lastemoe kaubamärgi identiteet
Little Magic on lastemoe brändi jaoks loodud kaubamärgi identiteet. Identiteet kasutab maagia ikoonilist sümbolit – jänest mütsis –, mis on lihtne ja mänguline. Loomailustratsioonid on kavandatud selleks, et julgustada lapsi ja vanemaid austama kõiki maailma olendeid. Rõivad on valmistatud GOTS-sertifikaadiga 100% mahepuuvillast, trükitud mürgivabade tintidega ning vabad kahjulikest kemikaalidest. Kaubamärgi- ja hooldussildid on õmmeldud riietuse välisküljele, et vältida hõõrdumist tundliku naha vastu. Pakend on valmistatud taaskasutatud papist ja ringlussevõetavast plastist.
The Recognition
About the Pronksauhind A' Design Award
Little Magic Lastemoe kaubamärgi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Little Magic Lastemoe kaubamärgi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Little Magic Lastemoe kaubamärgi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
- Dimensions & Packaging
- All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm - Tags
- Branding, Packaging, Illustration, Children Clothing.
- Production Technology
- Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.
Packaging materials: made from recycled cardboard & 100% recyclable plastic. - Design Challenge
- On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
- Research
- Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
- Inspiration
- The designer believes that every kid has the magic to make their dreams come true－their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
- Project Duration
- The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
- Operation Flow
- Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.
T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.
Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean. - Team Members
- Designer: HsuanYun Huang
Illustrator: HsuanYun Huang
Photographer: HsuanYun Huang - Image Credits
- Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020
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