Primary Residence Kirjatüübi disain by Tianzhen Evleen Huang

Primary Residence Kirjatüübi disain by Tianzhen Evleen Huang is a highly esteemed winner of the very prestigious 2021 Kuldauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

KuldGraafika· 2021

Primary Residence Kirjatüübi disain

by Tianzhen Evleen Huang

Client: Evleen Huang

Kuldauhind A' Design Award Winner in Graafika Category

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Verified Award Winner

Verify Award Status for #114115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Kirjatüübi disain

Primary Residence on kirjatüübi disain, mis muudab minimalistlikud arhitektuurivormid tähtedeks ja numbriteks, kasutades kolme põhivärvi – punast, sinist ja kollast. Iga tähemärk kujutab väikest osa hoonest, ilma selge sissepääsu või väljapääsuta. Trepid, aknad ja geomeetrilised kujundid viitavad Bauhausi liikumisele ja minimalistlikule arhitektuurile. Disaini kujundamisel andsid inspiratsiooni ka maailma eri paigus nähtud trepid ja aknad. Visandid tehti paberil, tuginedes päris hoonete fotodele. Eesmärk on ühendada vorm ja ehitise identiteet.

The Recognition

About the Kuldauhind A' Design Award

Primary Residence Kirjatüübi disain on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Primary Residence Kirjatüübi disain peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Primary Residence Kirjatüübi disain tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Primary Residence is an alphabet design that represents minimal architectural forms in typography with three primary colors: red, blue, and yellow.
Each letter and number represents a small part of the buildings without any apparent entry or existence. You may look at it with your own imagination to find the way in or out. You could even find connections from one character to the next.
The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.
Dimensions & Packaging: When the letter designs are applied to products, each one of them is given a unique identifying number.
Tags: Type, Typographic Architecture, Bauhaus Movement, Abstract, Minimalist
Production Technology: Started the sketches on paper, based on real architecture photography.
Design Challenge: The challenge of this project is finding ways to incorporate different elements of architectural forms with letters while making them look consistent and abstract.
Research: Each main element of the letter based on the research of the Bauhaus movement or the world architectures' photography.
Inspiration: The inspiration originally came from the Bauhaus Movement. Additionally, I was inspired by the design of stairs and windows from different parts of the world, like the fire escapes of old buildings in New York City and urban windows in European cities.
Project Duration: This project started in March 2020 in New Jersey.
Operation Flow: This archetype style helps the viewer gain a greater appreciation of the abstract building. The stairs, windows, all geometric shapes all dedicated to Bauhaus architecture and Minimalist building to blend with the form and identity of the structure.