Disainilahendus Action Means Everything Kampaaniaplakat, autor Hsiao-Wen Hu

Disainilahendus Action Means Everything Kampaaniaplakat, mille autor on Hsiao-Wen Hu, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2021

Action Means Everything Kampaaniaplakat

disainer: Hsiao-Wen Hu

Klient: Hsiao-Wen Hu

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Action Means Everything Kampaaniaplakat

See kampaaniaettepanek propageerib tegude olulisust tühjade lubaduste asemel, selle eesmärk on panna inimesi märkama aktiivsest osalusest tulenevaid muutusi ja mõjuvõimu. See on omaalgatuslik projekt, mis on disainerile isiklikuks meeldetuletuseks tegutsemise tähtsusest ja vastuseks tolleaegsele ühiskondlikule liikumisele.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Action Means Everything Kampaaniaplakat on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Action Means Everything Kampaaniaplakat peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Action Means Everything Kampaaniaplakat on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Mõõtmed ja pakend: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Sildid: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Tootmistehnoloogia: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Disainiülesanne: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Inspiratsioon: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Tööprotsess: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

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