Club Hotel Avignon Visuaalne Identiteet by Arome Agency is a highly esteemed winner of the very prestigious 2021 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.
PronksGraafika· 2021
Club Hotel Avignon Visuaalne Identiteet
by Arome Agency
Client: Club Hotelier d'Avignon
Pronksauhind A' Design Award Winner in Graafika Category
Verified Award Winner
Verify Award Status for #116908The Design
About Club Hotel Avignon Visuaalne Identiteet
Club Hotelier Avignoni logo on inspireeritud maailmakuulsast Avignoni sillast. Logo koosneb tugeva sümboolikaga seotud tüpograafiast, mis näitab klubi initsiaale lihtsal ja viimistletud viisil. Kasutatud roheline värv kutsub esile klubi ökoloogilise ja loodusliku mõõtme.
The Recognition
About the Pronksauhind A' Design Award
Club Hotel Avignon Visuaalne Identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Club Hotel Avignon Visuaalne Identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Club Hotel Avignon Visuaalne Identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Arome worked on the visual identity of the Club Hotelier of Avignon by taking inspiration from the world famous Pont of Avignon. The agency Arome worked on the typography of the logo to associate it with the bridge and make it a unique and original graphic game. The use of the color green demonstrates the ecological implication of the club concerning its ecological impact.
- Dimensions & Packaging
- Letterhead : A4 vertical
Business cards : 85mm x 55 mm - Tags
- avignon
- Production Technology
- The letterhead and business cards were printed on 100% recycled paper to take into account the ecological issues of our planet and the printing of documents.
- Design Challenge
- The creative challenge was to associate the symbolism of the bridge with the typography of the logo.
- Research
- The architecture of the bridge of Avignon is very special. The bridge is broken but it stays created an exceptional historical monument and symbolic of the city of the popes.
- Inspiration
- The inspiration comes from the unique architecture of the Pont of Avignon. Arome worked around this strong symbolism as a working point of the creation.
- Project Duration
- The project started in March 2020 in Avignon and finished in May 2020.
- Operation Flow
- The bridge of Avignon is known the world over. Working on such a strong symbol to represent the avignon hotels was a real challenge for the team.
- Team Members
- - Art Director : Delphine Goyon
- Director : Remi Vicente - Image Credits
- All pictures : Arome
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