Timing Sauce Kaubamärgi loomine by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.
RaudGraafika· 2022
Timing Sauce Kaubamärgi loomine
Client: Timing Sauce
Rauaauhind A' Design Award Winner in Graafika Category
Verified Award Winner
Verify Award Status for #118426The Design
About Timing Sauce Kaubamärgi loomine
Timing Sauce on kaubamärgiprojekt, mis loodi kastmetootjale. Töö hõlmab uut kaubamärgi nime, logo, pakendit ja müügimaterjale. Endine nimi viitas pastale, mis ei sobinud müüdavate toodetega, mistõttu valiti uus nimi. Logo kasutab abstraktseid kujundeid, mis viitavad kastmele ja naeratavale näole. Värvipaletti juhtis värvide uuring ning testiti mitmeid värvikombinatsioone, et edasi anda rõõmu ja isu. Etiketid on trükitud veekindlale läikivale PVC-le ning valmistatud kolmes suuruses 120, 150 ja 180 millilitriste pudelite jaoks.
The Recognition
About the Rauaauhind A' Design Award
Timing Sauce Kaubamärgi loomine on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Timing Sauce Kaubamärgi loomine peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Timing Sauce Kaubamärgi loomine on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - Dimensions & Packaging
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - Tags
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- Production Technology
- Label Material: PVC gloss label waterproof
- Design Challenge
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- Research
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- Inspiration
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- Project Duration
- Hong Kong
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