Disainilahendus Math Alive Brändi Identiteet, mille autor on Brand Core - Visang, on kõrgelt hinnatud 2021 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

KuldGraafika· 2021

Math Alive Brändi Identiteet

disainer: Brand Core - Visang

Klient: VISANG Education Inc.

Auhind Kuldauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Math Alive Brändi Identiteet

Dünaamilised graafilised motiivid rikastavad matemaatika õppimisefekti segaõppekeskkonnas. Logo kujundamisel inspireerisid matemaatikast pärit paraboolgraafikud. Tähed A ja V on ühendatud pideva joonega, näidates õpetaja ja õpilase vahelist suhtlust. See edastab sõnumi, et Math Alive juhendab kasutajaid saama matemaatika vallas lasteks. Peamised visuaalid esindavad abstraktsete matemaatikakontseptsioonide muutmist kolmemõõtmeliseks graafikaks. Väljakutse oli tasakaalustada sihtrühma lõbus ja kaasahaarav keskkond haridustehnoloogia kaubamärgina professionaalsusega.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Math Alive Brändi Identiteet on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Math Alive Brändi Identiteet peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Math Alive Brändi Identiteet tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Mõõtmed ja pakend: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Sildid: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Tootmistehnoloogia: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Disainiülesanne: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Uurimistöö: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspiratsioon: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Projekti kestus: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Tööprotsess: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Meeskonnaliikmed: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Piltide autorid: Shutterstock, Clipart Korea