Save Calendar Esmane funktsioon: Kalendriillustratsioon by Mengjia Li

Save Calendar Esmane funktsioon: Kalendriillustratsioon by Mengjia Li is a highly esteemed winner of the very prestigious 2021 Hõbeauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

HõbeGraafika· 2021

Save Calendar Esmane funktsioon: Kalendriillustratsioon

by Mengjia Li

Client: Northeastern University

Hõbeauhind A' Design Award Winner in Graafika Category

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Colors

The Design

About Save Calendar Esmane funktsioon: Kalendriillustratsioon

Save Calendar on illustratsioonide seeria, mis on loodud toidu säästmise teemalise kalendri jaoks. Illustratsioonid kujutavad põldu läbi nelja aastaaja: kevade, suve, sügise ja talve. Värvid muutuvad iga aastaajaga, mistõttu on neli perioodi kergesti eristatavad. Hiinapärane sümmeetriline kompositsioon annab piltidele kaasaegse ilme. Kuu ja aastaaja teave on paigutatud iga lehe ülaossa. Joonistused loodi arvutitarkvaraga ja trükiti mõõtudes 800 korda 800 millimeetrit. Seeria kujutab põllumeeste rasket tööd ja tuletab inimestele meelde toitu väärtustada.

The Recognition

About the Hõbeauhind A' Design Award

Save Calendar Esmane funktsioon: Kalendriillustratsioon on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Save Calendar Esmane funktsioon: Kalendriillustratsioon peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Save Calendar Esmane funktsioon: Kalendriillustratsioon on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020