Destroy Avalikkusele suunatud sotsiaalreklaami plakat by Lin Lin

Destroy Avalikkusele suunatud sotsiaalreklaami plakat by Lin Lin is a highly esteemed winner of the very prestigious 2021 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

PronksGraafika· 2021

Destroy Avalikkusele suunatud sotsiaalreklaami plakat

by Lin Lin

Client: Lin Lin

Pronksauhind A' Design Award Winner in Graafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Destroy Avalikkusele suunatud sotsiaalreklaami plakat

Destroy on sotsiaalse suunitlusega plakat, mis on loodud looduse ja loomastiku kaitse edendamiseks. Plakat kasutab graafilist rekonstruktsiooni, ühendades mitmed elemendid üheks siluetiks. Nähtav on vaid osa pandast, mistõttu vaataja täiendab loома terviklikuks vastavalt gestaltpsühholoogia põhimõtetele. Kasutatud on ainult must ja valge värvi, mis annab kompositsioonile tugeva visuaalse mõju. Plakati mõõtmed on 210 x 297 millimeetrit. Destroy'd levitatakse elektrooniliselt veebis ning seda saab printida ka kleepsudele või fotopaberile.

The Recognition

About the Pronksauhind A' Design Award

Destroy Avalikkusele suunatud sotsiaalreklaami plakat on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Destroy Avalikkusele suunatud sotsiaalreklaami plakat peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Destroy Avalikkusele suunatud sotsiaalreklaami plakat rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
Dimensions & Packaging: 210mm×297mm
Tags: Panda, poster, public welfare, environmental protection, ecology
Production Technology: Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
Design Challenge: The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
Research: In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
Inspiration: Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
Project Duration: The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
Operation Flow: When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
Team Members: Lin Lin