Soda Grocery Toidupakend by Lan Shenfan and Xu Jingwen

Soda Grocery Toidupakend by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

RaudGraafika· 2021

Soda Grocery Toidupakend

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

Rauaauhind A' Design Award Winner in Graafika Category

12,033

Verified Award Winner

Verify Award Status for #120521

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Soda Grocery Toidupakend

Soda Grocery on pakendikujundus Aasta Aasta poolt Macaus külastajatele müüdavatele meenetoitudele. Kujunduskeel on ammutatud Macaus kahekümnendal sajandil toodetud pauguti pakenditest. Ajaloolistelt pakenditelt võetud neli naisekujutist on ümber joonistatud kaasaegseteks illustratsioonideks ja trükitud jultunud värvides. Neli toidupakendit kannavad neid illustratsioone, iga karp mõõtmetega 185 x 145 x 55 millimeetrit. Trükitud mähkimispaber ja siseetiketid on viimistletud reljeefpressimise, UV-lakiga katmise, kuumfoolimise ja stantsimisega. Kujundus säilitab piirkondliku iseloomu, vastates samal ajal kaasaegsele maitsele.

The Recognition

About the Rauaauhind A' Design Award

Soda Grocery Toidupakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Soda Grocery Toidupakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Soda Grocery Toidupakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu