Heheqingtian Teebrändi identiteet by Zi Huai Shen

Heheqingtian Teebrändi identiteet by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

PronksGraafika· 2021

Heheqingtian Teebrändi identiteet

by Zi Huai Shen

Client: Heheqingtian

Pronksauhind A' Design Award Winner in Graafika Category

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Colors

The Design

About Heheqingtian Teebrändi identiteet

Heheqingtian on teebrändi identiteet, mis loodi tee elu- ja kultuurikogemuse ruumi jaoks, mis on taassündinud eraviisilisest jaapani stiilis eluruumist. Identiteet saab alguse koondumise ideest. Hoone uksekuju on ühendatud hiina tähemärgiga He, et väljendada tee serveerimise vaimu ning kokkusaamise ja väljapoole laienemise tähendust. Vaoshoitud disain edastab rahulikku atmosfääri, mis kaasneb tee vabaajaveetmisega maitsmisel. Teekarp on valmistatud puidust, kasutades liimi mittevajavat tapp-lõhikühenduse struktuuri, mis toetab keskkonnasõbralikku lähenemist.

The Recognition

About the Pronksauhind A' Design Award

Heheqingtian Teebrändi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Heheqingtian Teebrändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Heheqingtian Teebrändi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019