Public Health Beyond Borders Visuaalse identiteedi programm by Yoske Mitsui

Public Health Beyond Borders Visuaalse identiteedi programm by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

RaudGraafika· 2021

Public Health Beyond Borders Visuaalse identiteedi programm

by Yoske Mitsui

Client: Yoske Mitsui

Rauaauhind A' Design Award Winner in Graafika Category

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Verified Award Winner

Verify Award Status for #121047

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders Visuaalse identiteedi programm

Public Health Beyond Borders on visuaalse identiteedi programm, mis on loodud üliõpilaste ja õppejõudude rühmale, kes tegeleb partnerkogukondade terviseprobleemidega. Märk kasutab viit värvi. Roheline ja sinine peegeldavad globaalset vaatenurka, samas kui punane, kollane ja must viitavad asutajate osakonna päritolule Marylandi Ülikoolist. Keskel olev ring sümboliseerib ühtsust ja partnerlust. Sõnamärk on kooskõlas ülikooli peamiste kirjatüüpidega. Logo on lihtne, skaleeritav ja modulaarne ning toimib nii ühevärvilisena kui ka mitmesugustes suurustes trüki- ja digitaalmeedias.

The Recognition

About the Rauaauhind A' Design Award

Public Health Beyond Borders Visuaalse identiteedi programm on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Public Health Beyond Borders Visuaalse identiteedi programm peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Public Health Beyond Borders Visuaalse identiteedi programm on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.