Africolor Festival Festivali visuaalne identiteet by Manuela Bonnet

Africolor Festival Festivali visuaalne identiteet by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

PronksGraafika· 2021

Africolor Festival Festivali visuaalne identiteet

by Manuela Bonnet

Client: Africolor

Pronksauhind A' Design Award Winner in Graafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Festivali visuaalne identiteet

Africolor Festival on visuaalne identiteet, mis loodi Pariisis toimuva muusikafestivali kolmekümnenda aastapäeva puhuks. Disain põhineb resonantsi ideel, viidates sellele, et festival jätkab kõlamist üle aja ja piiride. Tüpograafiline mäng lõikab ja kordab pealkirja tähti, luues elava rütmi. Identiteet on selge, otsekohene, värvikas ja rõõmus. Plakat on toodetud kahes kontrastses versioonis – üks punane ja teine roheline. Sama visuaalset süsteemi rakendatakse brošüüridel, flaieritel, metroo plakatitel, bänneritel, riidest kottidel ja sotsiaalmeedia postitustel.

The Recognition

About the Pronksauhind A' Design Award

Africolor Festival Festivali visuaalne identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Africolor Festival Festivali visuaalne identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Africolor Festival Festivali visuaalne identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet