Hõbe Graafika · 2021
Diplomatic Relations Primaarne funktsioon: Logokujundus
- Hõbeauhind A' Design Award 2021 in Graafika
- CLIENT: Salvita Design
- Estimated Number of Design Views: 42,247
- Verification code 5974802F35 · Verify this award
Colors
About Diplomatic Relations Primaarne funktsioon: Logokujundus
Diplomaatilised suhted on logo, mis loodi Saksamaa saatkonnale Vilniuses. Kujundus sümboliseerib Leedu ja Saksamaa vahelisi sidemeid. Trikoloorsetest rahvuslippudest inspireerituna joonistati iga riigi jaoks kolm linnukest tema lipu värvides. Märgid kulgevad kahe paralleelse küljena, nagu rongirööpad, mis liiguvad lahku ja seejärel jälle kokku. Punased linnukesed on ühendatud, et esindada sõprust ja ühtsust. Värviline sümbol on paigutatud valgele taustale ning seda saab rakendada kirjatarvetel, välireklaamis ja firmakingitustel. Sümboli kordamine ühes reas moodustab mustri.
About the Hõbeauhind A' Design Award
Diplomatic Relations Primaarne funktsioon: Logokujundus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Diplomatic Relations Primaarne funktsioon: Logokujundus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Diplomatic Relations Primaarne funktsioon: Logokujundus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Press Kit
- Unique Properties
- The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
- Dimensions & Packaging
- To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
- Tags
- Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
- Production Technology
- The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
- Design Challenge
- After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
- Research
- A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
- Inspiration
- Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
- Project Duration
- Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
- Operation Flow
- The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
- Image Credits
- Erin Hope Stevens (Copywriter)
