Disainilahendus PepsiCo Foundation Primary Function: Identiteedisüsteem, autor Dennis Furniss

Disainilahendus PepsiCo Foundation Primary Function: Identiteedisüsteem, mille autor on Dennis Furniss, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2021

PepsiCo Foundation Primary Function: Identiteedisüsteem

disainer: Dennis Furniss

Klient: PepsiCo International Mexico

Auhind Hõbeauhind A' Design Award kategoorias Graafika

39,258

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #122974

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest PepsiCo Foundation Primary Function: Identiteedisüsteem

Book Text: PepsiCo Foundation on identiteedisüsteem, mis on loodud mittetulundusühingule, mis toetab kogukondi Mehhikos ja Ladina-Ameerikas. Disain asendab korporatiivse visuaalse keele inimlikumaga. Arhetüüpsed kujundid esindavad fondi kolme peamist tugisammast. Modulaarses süsteemis need kujundid ühinevad ja korduvad, moodustades mustreid ja tekstuure. Geomeetriline kirjatüüp, elav värvipalett, fotograafiastiil ja illustratsioonistiil täiendavad identiteeti. Süsteemi rakendatakse digitaalses brändiraamatus ning ürituste materjalides, nagu särgid, kotid ja mütsid.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

PepsiCo Foundation Primary Function: Identiteedisüsteem on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. PepsiCo Foundation Primary Function: Identiteedisüsteem peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. PepsiCo Foundation Primary Function: Identiteedisüsteem on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Mõõtmed ja pakend: There are not packaging deliveries
Sildid: PepsiCo, Foundation, identity, system, strong, consistency
Tootmistehnoloogia: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Disainiülesanne: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Uurimistöö: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspiratsioon: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Projekti kestus: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Tööprotsess: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patendid: Copyrights: PepsiCo International Mexico
Meeskonnaliikmed: Innovation Design Center LATAM
Piltide autorid: All Images: Design Innovation Center LATAM