Platanus Primaarne funktsioon: Ettevõtte identiteet by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 Hõbeauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.
HõbeGraafika· 2021
Platanus Primaarne funktsioon: Ettevõtte identiteet
Client: Pedro Panetto
Hõbeauhind A' Design Award Winner in Graafika Category
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The Design
About Platanus Primaarne funktsioon: Ettevõtte identiteet
Platanus on ettevõtte identiteet, mis loodi psühhiaatriakabineti jaoks, mille lähenemine arstiabile on inimlik. Nimi viitab plaatanipuule Kosi saarel, kus Hippokrates õpetas meditsiini esimestele arstidele. Sümbol ühendab endas kreeka samba, puu struktuuri, lehed, viljad, oksad ja liivakella, mis on joonistatud ühe ühtse joonega. Kirjatüüp kujundati eranditult brändi jaoks ning järgib sümboli proportsioone. Mustrid, graafika ja kirjatarbed täiendavad ühtset visuaalset keelt.
The Recognition
About the Hõbeauhind A' Design Award
Platanus Primaarne funktsioon: Ettevõtte identiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Platanus Primaarne funktsioon: Ettevõtte identiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Platanus Primaarne funktsioon: Ettevõtte identiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
- Production Technology
- The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
- Design Challenge
- The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
- Research
- The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
- Inspiration
- On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
- Operation Flow
- The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.
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