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Firefly Songling Volunteer Brändi identiteet by Jiayi Lu and Li Peng

Firefly Songling Volunteer Brändi identiteet by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.


PronksGraafika· 2021

Firefly Songling Volunteer Brändi identiteet

by Jiayi Lu and Li Peng

Client: Firefly Songling Volunteer

Pronksauhind A' Design Award Winner in Graafika Category

Colors

The Design

About Firefly Songling Volunteer Brändi identiteet

Jaapani jaanimardikas Songling vabatahtlik on brändi identiteet, mis on loodud vabatahtliku teenistuse organisatsioonile Songlingi alampiirkonnas, Wujiangis, Suzhous, Hiinas. Logo põhineb avatud tiibadega jaanimardika kujutisel, mis viitab kohalikule ökoloogilisele keskkonnale ja vabatahtlikele, kes toovad valgust vaikse tööga. Lihtne ja moodne vorm on mõeldud noorematele inimestele huvi pakkuma. Identiteeti rakendatakse professionaalse trükkimise, tikkimise ja kuumpressimise kaudu. Disain annab vabatahtlike meeskonnale selge ja omanäolise kuvandi valdkonnas, kus paljud rühmad kasutavad sarnaseid sümboleid.

The Recognition

About the Pronksauhind A' Design Award

Firefly Songling Volunteer Brändi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Firefly Songling Volunteer Brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Firefly Songling Volunteer Brändi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Tags
Branding, Firefly, Volunteer Service, Yellow, Hope
Production Technology
Technology / Professional printing, embroidery and hot stamping technology.
Design Challenge
Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
Research
Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Inspiration
The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
Project Duration
The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
Patents
Copyrights belong to SoFeng Design, 2020.
Team Members
Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
Image Credits
Photographer / Jiayi Lu

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