Hõbe Graafika · 2022
City Ambassadors School Tüpograafiline Brändi Identiteet
- Hõbeauhind A' Design Award 2022 in Graafika
- CLIENT: Tanya Dunaeva
- Estimated Number of Design Views: 33,474
- Verification code B65BD56D6A · Verify this award
Colors
About City Ambassadors School Tüpograafiline Brändi Identiteet
Vanade tänavate iga pöörde taha on peidetud huvitavaid lugusid ja linna on võimatu seostada ühegi minimaalse äratuntava sümbolikomplektiga. Linna õppides avastab tulevane suursaadik selle uuesti, nagu õpilane koolis aabitsa. Identiteedi ülesehitamiseks valiti tüpograafiline lahendus, mis lähtus tüpograafilise eklektika printsiibist: vana rahvuskiri, mille vahele on pikitud avangardkunstnike kursiivkiri ja äratuntavad kirjatüübid. Värvilahendus on lakooniline-erkpunane.
About the Hõbeauhind A' Design Award
City Ambassadors School Tüpograafiline Brändi Identiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. City Ambassadors School Tüpograafiline Brändi Identiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. City Ambassadors School Tüpograafiline Brändi Identiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Press Kit
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
