Emotions Plakatid by Rui Ma is a highly esteemed winner of the very prestigious 2022 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

RaudGraafika· 2022

Emotions Plakatid

by Rui Ma

Client: Rui Ma

Rauaauhind A' Design Award Winner in Graafika Category

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Verified Award Winner

Verify Award Status for #129865

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Colors

The Design

About Emotions Plakatid

Kuidas tunduvad emotsioonid visuaalses maailmas? See Emotsioonide-nimeline plakatite sari esindab visuaalsel kujul nelja erinevat tüüpi põhiemotsiooni. Neli emotsiooni on rõõm, viha, kurbus ja hirm. Disainer kasutas emotsioonide ja näoilmete vahelise seose näitamiseks kaasaegset visuaalset keelt, sealhulgas abstraktseid illustratsioone, erksaid värve ja dünaamilist tüpograafiat. Selles kujundussüsteemis töötab iga visuaalne keel eraldiseisva kujundusena. Samal ajal töötavad kõik plakatikujundused süsteemina.

The Recognition

About the Rauaauhind A' Design Award

Emotions Plakatid on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Emotions Plakatid peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Emotions Plakatid on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags: Graphic Design, Illustration, Posters, Visual Communication
Production Technology: The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research: The research of this project was based on information about the subject from the internet.
Inspiration: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration: 2021 Los Angeles
Operation Flow: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits: English font: Raoul Audouin & Velvetyne Type