Raud Graafika · 2022
K-Chic Kaubamärgi identiteet
by Zi Huai Shen
- Rauaauhind A' Design Award 2022 in Graafika
- CLIENT: Central Kitchen
- Estimated Number of Design Views: 12,756
- Verification code D4DCA8802D · Verify this award
Colors
About K-Chic Kaubamärgi identiteet
K-Chic on kaubamärgi identiteet Korea stiilis friteeritud kanaroogasid pakkuvale ettevõttele, mis teenindab toidu kohaletoimetamise turgu. Märk ühendab tähe K kanajäljendiga, luues seiklusliku ekspeditsiooni idee. Kirjastiil põhineb Korea retroreklaamide stiilil ja meenutab hüütud loosungit. Toetavad graafilised elemendid kasutavad lahingulippe, iidseid kaarte ja kanasõdalasi, väljendamaks Korea sõdalase teekonna teemat. Rikkalikud värvid tähistavad erinevaid maitseid siltidel ja pakenditel. Peamine visuaal paigutab friteeritud kana kaardile, et äratada isu.
About the Rauaauhind A' Design Award
K-Chic Kaubamärgi identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. K-Chic Kaubamärgi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. K-Chic Kaubamärgi identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Press Kit
- Unique Properties
- K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
- Dimensions & Packaging
- Main image 3600px x 3600px. Optional images 1800px x 1800px
- Tags
- Packaging Design, Brand Identity, Brand Design
- Production Technology
- Tag, Wrap
- Design Challenge
- The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
- Research
- The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
- Inspiration
- Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
- Project Duration
- The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
- Image Credits
- Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020
