SP Saffron Grotesk Tüüpi Näidis by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 Hõbeauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.
HõbeGraafika· 2022
SP Saffron Grotesk Tüüpi Näidis
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
Hõbeauhind A' Design Award Winner in Graafika Category
Verified Award Winner
Verify Award Status for #135663The Design
About SP Saffron Grotesk Tüüpi Näidis
Saffron on elegantne kaasaegne neogroteskne sans-serif kirjatüüp, millel on tugevad stilistilised geomeetrilised kontrastid, tuginedes Šveitsi modernismi esteetikale ja tüpograafilistele standarditele. Iseloomulik laialt avatud hoiak loodi selleks, et anda brändingule ja kommunikatsioonile õige visuaalne järjepidevus. See autentne ja originaalne kirjatüüp esindab muutuvat kaasaegset esteetikat. Näidis on jagatud osadeks, paki sees on rõngasköiteplakatid.
The Recognition
About the Hõbeauhind A' Design Award
SP Saffron Grotesk Tüüpi Näidis on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. SP Saffron Grotesk Tüüpi Näidis peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. SP Saffron Grotesk Tüüpi Näidis on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
- Dimensions & Packaging
- Binder 230 x 320 x 80
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The binder is printed in 8 colors using various stock papers
- Design Challenge
- The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
- Research
- The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
- Inspiration
- Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
- Project Duration
- Font was designed from August 2021 and was finished in December 2021
- Patents
- Paul Henry Robb
- Team Members
- Paul Robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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