Disainilahendus Stories of Communication Kaubamärgi identiteedi disain, autor Mengyi Xie

Disainilahendus Stories of Communication Kaubamärgi identiteedi disain, mille autor on Mengyi Xie, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2022

Stories of Communication Kaubamärgi identiteedi disain

disainer: Mengyi Xie

Klient: School of Communication, East China Normal University

Auhind Pronksauhind A' Design Award kategoorias Graafika

10,597

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #136234

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Stories of Communication Kaubamärgi identiteedi disain

Raamatu tekst: Kommunikatsiooni lood on visuaalse identiteedi disain, mis loodi ülikooli kommunikatsioonikooli viieteistkümnenda aastapäeva tähistamiseks. Peamine logo on geomeetriline graafika, mis põhineb numbril 15. Peamisest logost arendati välja 100 alamlogost koosnev perekond. Iga alamlogo esitab ühe loo, leiutise või algatuse kommunikatsiooni ajaloost, alates muistsel ajal kasutatud sõlmnööridest kuni esimese ajaleheni ja ülemaailmse veebini. Kronoloogilises järjekorras paigutatud alamlogosid kasutatakse plakatitel, kutsetel, brošüürides, ürituskoha kujunduses ja meenetel.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Stories of Communication Kaubamärgi identiteedi disain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Stories of Communication Kaubamärgi identiteedi disain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Stories of Communication Kaubamärgi identiteedi disain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Mõõtmed ja pakend: There were all kinds of size for the physical application products in this project.
Sildid: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Tootmistehnoloogia: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Disainiülesanne: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Uurimistöö: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiratsioon: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Projekti kestus: The project was in Shanghai.
Tööprotsess: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Meeskonnaliikmed: Mengyi Xie