Miepu Diary Tegelaskuju illustratsioon by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.
RaudGraafika· 2022
Miepu Diary Tegelaskuju illustratsioon
by Guangzhou Kemei Commodity Co., Ltd.
Client: Guangzhou Kemei Commodity Co., Ltd.
Rauaauhind A' Design Award Winner in Graafika Category
Verified Award Winner
Verify Award Status for #137762The Design
About Miepu Diary Tegelaskuju illustratsioon
Miepu Diary on tegelaskuju illustratsioonide kogum, mis ühendab moodsat trendikultuuri klassikaliste lasteraamatute lugudega. Peategelane on Duoduo, julge ja õnnelik jänesetüdruk, kes on kujutatud koos ümara kassipojaga. Neli maailmakuulsat muinasjuttu on ümber jutustatud neljas teemailustratsioonis, mis on käsitsi joonistatud modernses stiilis. Illustratsioone saab kasutada plakatitel, rõivastel ja muudel seonduvatel toodetel. Eesmärk on luua armas ja moekas tegelaskuju, mis ühendab muinasjutud tänapäeva moetrendidega.
The Recognition
About the Rauaauhind A' Design Award
Miepu Diary Tegelaskuju illustratsioon on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Miepu Diary Tegelaskuju illustratsioon peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Miepu Diary Tegelaskuju illustratsioon on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
- Tags
- Hand drawing, illustration, fairy tales, and fashion trends.
- Design Challenge
- In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
- Research
- Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
- Inspiration
- The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
- Operation Flow
- Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.
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