Disainilahendus Avant Modern Cuisine Brändi identiteet, autor Jiawei Wu

Disainilahendus Avant Modern Cuisine Brändi identiteet, mille autor on Jiawei Wu, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2022

Avant Modern Cuisine Brändi identiteet

disainer: Jiawei Wu

Klient: Jiawei Wu Design

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #137847

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Avant Modern Cuisine Brändi identiteet

Avant on Hiinas asuv kõrgklassi restoran. Brändikonseptsioon kasutab omanike välismaiseid kogemusi, et pakkuda klientidele ainulaadseid mälestusi reisist. Alates menüüst, mis on kujundatud passile sarnaseks. Pärast iga söögikorda saavad külastajad isikupärastatud pileti, mis on kujundatud lähtuvalt iga roa konkreetsest inspiratsiooniallikast ja linnadega seotud mälestustest. See söögikogemus sai eriti populaarseks ajal, mil reisimine oli Covid-19 pandeemia tõttu peatunud.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Avant Modern Cuisine Brändi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Avant Modern Cuisine Brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Avant Modern Cuisine Brändi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Mõõtmed ja pakend: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Sildid: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Tootmistehnoloogia: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Disainiülesanne: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Uurimistöö: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspiratsioon: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Projekti kestus: The project started in July 2020 in China and finished in March 2021.
Tööprotsess: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Meeskonnaliikmed: Jiawei Wu
Piltide autorid: Jiawei Wu_Designer
Guanzhong Qiu_Photographer