Abstract Illustrations Abstraktsete Illustratsioonide Kaubamärgikujunduskomplekt by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.
RaudGraafika· 2022
Abstract Illustrations Abstraktsete Illustratsioonide Kaubamärgikujunduskomplekt
Client: TELS Group
Rauaauhind A' Design Award Winner in Graafika Category
Verified Award Winner
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About Abstract Illustrations Abstraktsete Illustratsioonide Kaubamärgikujunduskomplekt
Iga-aastase kaubamärgikomplekti ainulaadsete illustratsioonide loomise inspiratsiooniks oli pikaajaline kordumatu abstraktse stiili otsimine. Lõime 10 erinevat vormikompositsiooni dünaamiliste hoogsate joontega kontrastpalettides. Peamine erinevus projektis on kaubamärgiga kontseptuaalsete illustratsioonide loomine kõigile promotoodetele. Kõik illustratsioonid on käsitsi joonistatud guašštehnikas. Koloristlikud formaalsed kompositsioonid minimalistlikus lineaarses stiilis aitavad toodetel paljudest teistest konkureerivatest näidetest eristuda.
The Recognition
About the Rauaauhind A' Design Award
Abstract Illustrations Abstraktsete Illustratsioonide Kaubamärgikujunduskomplekt on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Abstract Illustrations Abstraktsete Illustratsioonide Kaubamärgikujunduskomplekt peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Abstract Illustrations Abstraktsete Illustratsioonide Kaubamärgikujunduskomplekt on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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