Stadium SC Freiburg Teeotsimissüsteem by Thomas Geissert

Stadium SC Freiburg Teeotsimissüsteem by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

RaudGraafika· 2022

Stadium SC Freiburg Teeotsimissüsteem

by Thomas Geissert

Client: Teamgeissert

Rauaauhind A' Design Award Winner in Graafika Category

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Colors

The Design

About Stadium SC Freiburg Teeotsimissüsteem

Eesmärk oli luua süsteem, millel on oma identiteet ja originaalsus, mis ulatub kaugemale. SC Freiburgi uue staadioni struktuur koosneb ortogonaalsest põhivormist ja ortogonaalsest katusest. Toetada tuleb arhitektuurse projekti juhtpõhimõtet luua identiteeti kujundav struktuur. Uus teeotsimis- ja orienteerumissüsteem esitleb end seetõttu selge vormikeelega. See tervitab ja teavitab külastajaid ja fänne juba õuealal (parkla, bussipeatus, tramm), juhatab sissepääsudeni ja staadionil promenaadi kaudu istmetele.

The Recognition

About the Rauaauhind A' Design Award

Stadium SC Freiburg Teeotsimissüsteem on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Stadium SC Freiburg Teeotsimissüsteem peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Stadium SC Freiburg Teeotsimissüsteem on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT