Enable Change Brändi identiteet by Squared

Enable Change Brändi identiteet by Squared is a highly esteemed winner of the very prestigious 2022 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

RaudGraafika· 2022

Enable Change Brändi identiteet

by Squared

Client: Isabelle Laporte

Rauaauhind A' Design Award Winner in Graafika Category

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Verified Award Winner
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Avasta kohe View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Brändi identiteet

Enable Change on brändi identiteet, mis on loodud muudatuste juhtimise valdkonnas tegutsevale spetsialistile. Identiteet kasutab minimalistlikku lähenemist, julget kirjatüüpide kombinatsiooni ja üht erksat värvi. Logo sümbol ühendab initsiaalid I ja L igaviku sümboliga, mis väljendab kaasatust. Kirjatüübid valiti kajastamaks muutust, kasutades vorme, mis arenevad, ning sujuvaid üleminekuid paksude ja peenikeste joonte vahel. Värvipalett on redutseeritud ja graafiline stiil lame. Disaini ja arenduse peale kulus 2021. aastal umbes kaks kuud.

The Recognition

About the Rauaauhind A' Design Award

Enable Change Brändi identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Enable Change Brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Enable Change Brändi identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska