Second Hand Life Plakatiseeria by Yilin Wang

Second Hand Life Plakatiseeria by Yilin Wang is a highly esteemed winner of the very prestigious 2023 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

PronksGraafika· 2023

Second Hand Life Plakatiseeria

by Yilin Wang

Client: Zhejiang Sci-Tech University

Pronksauhind A' Design Award Winner in Graafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Second Hand Life Plakatiseeria

Second Hand Life on plakatiseeria, mis kõneleb sellest, kuidas inimesed vastu võtavad killustatud infot. Seeria koosneb kahekümnest A3 plakatist, mis on paigutatud nii, et moodustavad ühe peamise visuaali, ja sellele lisandub köidetud ja raamitud raamat. Keel on muudetud visuaalseks graafikaks binaarkoodi abil, kus sümbolid üks ja null tähistavad ka tõest ja väärt loogilistes operatsioonides. See seos peegeldab, kuidas hinnangud kujunevad vastavalt sellele, milline info aktsepteeritakse. Plakatid ja raamat kutsuvad üles pöörama suuremat tähelepanu ühiskondlikule probleemile, kuna killustatud infovaade võib asendada tervikliku pildi.

The Recognition

About the Pronksauhind A' Design Award

Second Hand Life Plakatiseeria on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Second Hand Life Plakatiseeria peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Second Hand Life Plakatiseeria rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.