Gensyn Intellectual Property Logo kujundus by Gu Jin is a highly esteemed winner of the very prestigious 2023 Hõbeauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

HõbeGraafika· 2023

Gensyn Intellectual Property Logo kujundus

by Gu Jin

Hõbeauhind A' Design Award Winner in Graafika Category

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Verified Award Winner

Verify Award Status for #141853

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gensyn Intellectual Property Logo kujundus

Gensyn Intellectual Property on logo, mis on loodud intellektuaalomandi konsultatsiooniettevõttele. Märk on abstraktselt arendatud tähest G, mis on ettevõtte nime esitäht. Vorm koosneb vasakust ja paremast abstraktsest ülakomast, mis viitavad selgele suhtlusele ja konsulteerimisele ettevõtte ja klientide vahel. Üldkuju meenutab ühtlasi kilpi, mis viitab intellektuaalomandi kaitsele. Kontuur järgib traditsioonilise Hiina pitsati kuju. Sinist värvi kasutatakse stabiilse arengu sümboliseerimiseks.

The Recognition

About the Hõbeauhind A' Design Award

Gensyn Intellectual Property Logo kujundus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Gensyn Intellectual Property Logo kujundus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Gensyn Intellectual Property Logo kujundus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
Tags: Logo, Brand, Visual, Gensyn
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
Research: We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
Inspiration: Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
Project Duration: It took one month to complete the design in Beijing, China
Operation Flow: LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
Team Members: Gu Jin