Disainilahendus Tathra Eco Camp Brändi Identiteet, autor Amanda Dempster

Disainilahendus Tathra Eco Camp Brändi Identiteet, mille autor on Amanda Dempster, on kõrgelt hinnatud 2023 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2023

Tathra Eco Camp Brändi Identiteet

disainer: Amanda Dempster

Klient: Amanda Dempster

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Tathra Eco Camp Brändi Identiteet

Pärast hävitamist Austraalia laastavates võsapõlengutes vajas Tathra ökolaager sümboolset identiteeti, mis jutustaks noorendamise, ajaloo ja loomuliku keelekümbluse loo. Omanikud otsisid brändikomplekti, mis kajastaks maade ainulaadset lugu, austades samal ajal selle kultuurilist tähtsust ja pühendumust ökoturismile. Saadud brändi stiil ja esindused peegeldavad laagri loomulikku veetlust ja avaldavad austust uuendatud maastikule ikooniliste puurõngaste ja ainulaadse värvilahendusega, mis sümboliseerivad sihtkoha kasvu, ajalugu ja noorendamist.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Tathra Eco Camp Brändi Identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Tathra Eco Camp Brändi Identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Tathra Eco Camp Brändi Identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Mõõtmed ja pakend: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Sildid: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Tootmistehnoloogia: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Disainiülesanne: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Uurimistöö: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Inspiratsioon: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Projekti kestus: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Tööprotsess: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patendid: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Meeskonnaliikmed: Amanda Dempster
Piltide autorid: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)