Pronks Graafika · 2023
Taichung Public Library Brändi Identiteet
by Yichun Lin
- Pronksauhind A' Design Award 2023 in Graafika
- CLIENT: Yichun Lin Design
- Estimated Number of Design Views: 12,270
- Verification code 5C92B2D420 · Verify this award
Colors
About Taichung Public Library Brändi Identiteet
Taiwani esimese hoonena, mis ühendab kunstimuuseumi ja raamatukogu, keskendub Taichungi avaliku raamatukogu kaubamärgisüsteemi loomisel looduse ja tsivilisatsiooni sulandumisele. Disainifilosoofia rõhutab kaasaegse arhitektuuri sujuvat integreerimist looduslike elementidega ning selle eesmärk on tekitada värskuse ja uudishimu tunnet. Brändisüsteem loob atmosfääri, mis julgustab külastajaid süvenema raamatukogu pakutavatesse mitmekesistesse kultuurielamustesse ning nautima tasakaalu kaasaegse tsivilisatsiooni ja metsarahu vahel.
About the Pronksauhind A' Design Award
Taichung Public Library Brändi Identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Taichung Public Library Brändi Identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Taichung Public Library Brändi Identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Press Kit
- Unique Properties
- The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
- Dimensions & Packaging
- Minimum size of logo: 35mm x 6.5mm
- Tags
- Visual Identity, Logo, Branding, Graphics, Printed Matter
- Production Technology
- All the graphics were created and designed with Adobe Illustrator and Photoshop.
- Design Challenge
- As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
- Research
- The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
- Inspiration
- The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
- Project Duration
- December 2020 to January 2021, Taiwan
- Operation Flow
- The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
- Image Credits
- Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017
