Tea and Tea Bränding by Shenzhen Huathink Design Co., Ltd

Tea and Tea Bränding by Shenzhen Huathink Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

PronksGraafika· 2023

Tea and Tea Bränding

by Shenzhen Huathink Design Co., Ltd

Client: Shenzhen Huathink Design CO.,LTD

Pronksauhind A' Design Award Winner in Graafika Category

11,405

Verified Award Winner

Verify Award Status for #146784

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Tea Bränding

Tea and Tea on Hiina joogibränd, mille turundusstrateegia keskmes on Hiina tee latte. Logo koosneb kirjast Tea and Tea ja araabia numbrist 2, mis domineerib kaubamärgis ja millel on teelehe integreerimise tõttu eristuv välimus. Koos selge, pilkupüüdva värvilahendusega ja otsekohese stilistilise kõnepruugiga, mis annab teavet näiteks pakendikujunduse ja jaemüügi väljapanekute kohta, saavutab Tea and Tea visuaalne välimus kaubamärgi kõrge tuntuse.

The Recognition

About the Pronksauhind A' Design Award

Tea and Tea Bränding on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Tea and Tea Bränding peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Tea and Tea Bränding rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering "Tea and Tea" and the Arabic numeral "2", which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.
Tags: Branding, Tea, Latte, Graphic design, Package, Logo, Identity
Production Technology: Apply the logo to all extensions. Let the logo become a super symbol, improve consumers' awareness of the brand.Packaging uses colorful colors to distinguish tea categories, so that the whole brand young.Through the upgrade of the brand image, the quality of the Tea & Tea brand has been improved.
Design Challenge: We began to face what symbol to choose as the logo of “Tea and Tea”. What symbols are internationalized symbols? What are the symbols that everybody knows. When we thought about that, the brand design was successful.
Research: We always need to be clear, to understand the order of things, the focus and the purpose. Alert us to the motto that all things serve the ultimate purpose. Implement this method into each planning and design link. This is the asset of the brand, the name, symbol, product and the whole of the brand. Keep all creative work centered around the brand's core assets: symbols, reasons to buy, and products.
Inspiration: The logo consists of the lettering “Tea and Tea” and the Arabic numeral “2”, which dominates the trademark and has a distinctive appearance due to the integration of a stylized tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs.The brand updated the logo from the store front and space decoration, tea culture hall and other space displays. The product packaging has been newly upgraded to create a new brand temperament.
Project Duration: The brand started in 2021 in Shenzhen, China. Currently there are seven stores in Shenzhen and three stores in Shanghai.
Operation Flow: In 2018, the first Tea and Tea in China was officially opened. Nowadays, there are many kinds of beverages in the beverage market. Tea and Tea is committed to original and innovative products, providing consumers with more and different choices, which reflects the product value of Tea and Tea. Chinese Tea Latte: Divide the market and define the competition category.
Our star product line: tea + latte, shows that our business scope is different from similar brands in the market, and meets the consumption needs of caffeine-free refreshing and oil scraping.
Team Members: Shenzhen Huathink Liu Yongqing Brand Design
Image Credits: Image: Shenzhen Huathink Liu Yongqing Brand Design