ReForm Plastic Brändi identiteedi disain by Giang Nguyen

ReForm Plastic Brändi identiteedi disain by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

PronksGraafika· 2024

ReForm Plastic Brändi identiteedi disain

by Giang Nguyen

Client: ReForm Plastic

Pronksauhind A' Design Award Winner in Graafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Brändi identiteedi disain

ReForm Plastic on Vietnamis asuv sotsiaalselt teadlik ettevõte, mis on pühendunud plastijäätmete probleemi lahendamisele, mitteformaalsete jäätmetöötajate heaolu parandamisele ning ringmajanduse edendamisele läbi taaskasutatud plastijäätmetest valmistatud mööbli ja plaatide tootmise. ReForm Plasticu plaatide eripärane pinnatekstuur on hoolikalt põimitud brändi identiteeti. Ettevõtte jätkuval uute plaatide tootmisel kasvab ja areneb selle brändivarade kogu, luues dünaamilise ja ühtse disainimaterjalde kollektsiooni loominguliste algatuste jaoks.

The Recognition

About the Pronksauhind A' Design Award

ReForm Plastic Brändi identiteedi disain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. ReForm Plastic Brändi identiteedi disain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. ReForm Plastic Brändi identiteedi disain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release