Disainilahendus The Dark Side of the Moon Armastuskiri, autor Maria-Luisa Uth

Disainilahendus The Dark Side of the Moon Armastuskiri, mille autor on Maria-Luisa Uth, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2023

The Dark Side of the Moon Armastuskiri

disainer: Maria-Luisa Uth

Klient: Fortuna Design Studio

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest The Dark Side of the Moon Armastuskiri

The Dark Side of the Moon on armastuskiri, mis räägib traditsioonilisest Hiina armastusloost. See projekt tähistab vana head trükikujundust, keskendudes tüübile, illustratsioonidele, graafilisele disainile ja materjalidele. Kirja pakend avaneb ja nähtavale tuleb kuu tume pool. Kiri on volditud nagu taskukott, Jaapanist pärit voltimismeetod, mis jõudis Euroopasse 18. sajandil ja sai populaarseks armastuskirjade voltimismeetodina. Kasutatud paber, mida saab pragudeta voltida ja mis on poolläbipaistev, laseb vastu valgust hoides kirja kahel poolel kokku sulada.

Tunnustus

Auhinnast Pronksauhind A' Design Award

The Dark Side of the Moon Armastuskiri on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. The Dark Side of the Moon Armastuskiri peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. The Dark Side of the Moon Armastuskiri rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Mõõtmed ja pakend: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Sildid: graphic design, illustration, print, type design, package design
Tootmistehnoloogia: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Disainiülesanne: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Uurimistöö: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Inspiratsioon: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Projekti kestus: started August in Hangzhou and finished November in Hangzhou
Tööprotsess: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Piltide autorid: Qianli Ma, Maria-Luisa Uth