Pattern Play Mängukaardid, Kalender by Topys - Huimeng Li

Pattern Play Mängukaardid, Kalender by Topys - Huimeng Li is a highly esteemed winner of the very prestigious 2023 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

PronksGraafika· 2023

Pattern Play Mängukaardid, Kalender

by Topys - Huimeng Li

Client: Topys

Pronksauhind A' Design Award Winner in Graafika Category

10,039

Verified Award Winner

Verify Award Status for #148121

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pattern Play Mängukaardid, Kalender

Pattern Play on mängukaartide komplekt ja kalender, mille eesmärk on tuua värvi igapäevaellu. Mängukaardid kannavad 54 unikaalset illustratsiooni tavapäraste mastide asemel. Pildikaardid on inspireeritud kaleidoskoopidest, samas kui numbrikaardid näitavad ebakorrapäraseid mustreid ja kujundeid. Kaardid on trükitud 310 gsm veekindlale musta südamikuga papile matt-viimistluse ja ümardatud nurkadega. Kalender suurendab 12 kunstiteost 250 gsm eripaberil, millel on rebimisjoon, nii et iga leht saab kasutada ka plakatina. Disaini eesmärk on lisada positiivsust tavalistele päevadele.

The Recognition

About the Pronksauhind A' Design Award

Pattern Play Mängukaardid, Kalender on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Pattern Play Mängukaardid, Kalender peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Pattern Play Mängukaardid, Kalender rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pattern Play! is Design For You’s newest series, a TOPYS project that aims to enliven daily objects with design power. The designer plays with patterns and colors, dots, and lines, and put them on playing cards and a calendar. 54 unique illustrations with unbridled imagination make one-of-a-kind playing cards. They can also be used as tarot cards, or bookmarks... 12 artworks are enlarged and paired with one-liners from editors to make the calendar. They can also be posters that light up your living room, office, favorite corner, and your 2023. The team hopes these two beautiful non-standard products will stir up a little splash in ordinary daily life and bring the most joy and inspiration to you. Pattern Play, Pattern Fun!
Dimensions & Packaging: Playing Cards: 63mm x 88mm x 19mm
Calendar: 270mm x 430mm
Tags: product design, illustration, graphic design, playing cards, entertainment, recreational, home decoration, lifestyle
Production Technology: 'Pattern Play!'' Playing Cards was made with 310 gsm waterproof card stock paper, matte cover finish, and rounded corners, double-sided solid color printing. The calendar was made with 250 gsm specialty paper which was printed in solid color with a tear-off line.
Design Challenge: The main challenge in the creative process is to balance originality and practicality. The designer has to follow design rules for playing cards while trying to separate them from standard products. Instead of spades, hearts, diamonds, and clubs, 54 unique illustrations were created for each card. J, Q, and K are kaleidoscope-inspired. A to 10 are irregular patterns and shapes. Jokers are TOPYS's IP little ghost. The team also did several internal tests and spent a lot of time adjusting the size and colors of the letters and numbers to make sure they were easy to read and play with.
Research: As a first-timer, the team did a lot of research on different types, printing techniques, and materials of playing cards, wanting to make sure that it is a top-quality product with top designs. We studied many cases ranging from big companies like Art of Play, and Bicycle to small local labels. Then we compared many suppliers and paid factory visits. With in-depth research, the team decided to produce in poker size, which allows more visuals, and with international standard 310 gsm black core card, matte cover finishes to provide a premium playing experience, even for daily recreational activities.
Inspiration: People have taken unprecedented safety measures during COVID-19. Being socially isolated for so long makes everyone feel more or less lonely or depressed. And thus the designer wants to create designs with vivid, bold colors within organic patterns and shapes to inject positivity and hope into people's daily life. The team chose playing cards as the main product in hopes to provide a refreshing and special entertainment experience for family and friends, while a colorful eye-catching calendar can brighten up and energize any space as a nice decoration.
Project Duration: It was started in July 2022 in Shenzhen and went on sale in November 2022 in Shenzhen.
Operation Flow: Daily recreational activity and home decoration
Team Members: Illustrator & Motion Designer: Huimeng Li
Art Director: Silin Chen
Project Manager: Jing Lin
Planners: Jing Lin, Xiwen Wang
Photographer: Zichen Yang
Editor: Yun Ji
PR: Wanjun Xie
Image Credits: IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1-5: Photographer Zichen Yang, Pattern Play!, 2022.
Image #1-5: Creator Huimeng Li, Pattern Play!, 2022.

Video Credits:
Motion Graphics by Huimeng Li.