Old Town of Lijiang Illustratsioonide sari by Ju Jijing

Old Town of Lijiang Illustratsioonide sari by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Hõbeauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

HõbeGraafika· 2023

Old Town of Lijiang Illustratsioonide sari

by Ju Jijing

Client: Northeastern University of China

Hõbeauhind A' Design Award Winner in Graafika Category

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Verified Award Winner
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Colors

The Design

About Old Town of Lijiang Illustratsioonide sari

Lijiangi vanalinn on illustratsioonide sari, mis on loodud Hiina iidse linna kultuuri tutvustamiseks ja kaitsmiseks. Illustratsioonid kujutavad kultuuripärandi elemente, kohalikke vaateid ja kihilisi värve rahvuslikus stiilis. Iga pilt on joonistatud vektorgraafika tarkvaraga mõõtmetes 800 korda 800 millimeetrit ning reprodutseeritud kvaliteetse trükitehnoloogia abil. Sari jagab Lijiangi looduslikku ja inimtekkelist pärandit visuaalses keeles, mis sobib kaasaegse maitsega. Eesmärk on tõsta avalikkuse teadlikkust traditsioonilisest külakultuurist ja selle kaitsest.

The Recognition

About the Hõbeauhind A' Design Award

Old Town of Lijiang Illustratsioonide sari on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Old Town of Lijiang Illustratsioonide sari peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Old Town of Lijiang Illustratsioonide sari on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022