Disainilahendus Modulabs Visuaalse identiteedi süsteem, autor Wonseon Yu and Yoonhee Jeong

Disainilahendus Modulabs Visuaalse identiteedi süsteem, mille autor on Wonseon Yu and Yoonhee Jeong, on kõrgelt hinnatud 2023 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2023

Modulabs Visuaalse identiteedi süsteem

disainer: Wonseon Yu and Yoonhee Jeong

Klient: Modulabs

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #148300

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Modulabs Visuaalse identiteedi süsteem

Modulabs on visuaalse identiteedi süsteem, mis on loodud teaduskogukonna jaoks. Identiteedisüsteem on üles ehitatud spetsiaalse muutuva kirjatüübi abil. Kirjatüübil on üksainus kasvutelg 300 astmega, mis võimaldab palju erinevaid tähekujusid. Iga täht on hoolikalt joonistatud, mitte geomeetrilistest vormidest genereeritud, mis annab sellele inimliku iseloomu. Kergelt ebaühtlased tähed peegeldavad tegevust ja avastamist, mitte täiuslikke tulemusi. Liikmed saavad kirjatüüpi kasutada identiteedi sobitamiseks ning sisemised tööriistad aitavad neil hõlpsasti nimesid luua.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Modulabs Visuaalse identiteedi süsteem on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Modulabs Visuaalse identiteedi süsteem peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Modulabs Visuaalse identiteedi süsteem on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Sildid: Identity, Typeface, System
Tootmistehnoloogia: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Disainiülesanne: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Uurimistöö: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspiratsioon: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Projekti kestus: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Tööprotsess: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Patendid: trademarks: Modulabs (2023)
Meeskonnaliikmed: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong