Pronks Graafika · 2023
Waaron Kuu's Kaubamärgikujundus
- Pronksauhind A' Design Award 2023 in Graafika
- CLIENT: Hai Soon Leong Sdn.Bhd
- Estimated Number of Design Views: 13,130
- Verification code 3CF3E4BB7C · Verify this award
Colors
About Waaron Kuu's Kaubamärgikujundus
Waaron Kuu's on restoran, mis esindab Malaisia kuut peamist etnilist kultuuri. Brändi üldise ilu esiletõstmiseks kasutas meeskond sügavlillat, et rõhutada iga kultuurilist iseloomu ning lisada traditsioonilisi mänge ja instrumente. Samuti kasutasid nad illustratsioonide kaunistamiseks erinevaid kohalikke elemente, mis paigutati restorani erinevatesse nurkadesse ning kaussidele ja pakenditele. Disain mitte ainult ei tutvusta Malaisia kuut peamist etnilist kultuuri, vaid loob ka restoranile ainulaadse kaubamärgi.
About the Pronksauhind A' Design Award
Waaron Kuu's Kaubamärgikujundus on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Waaron Kuu's Kaubamärgikujundus peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Waaron Kuu's Kaubamärgikujundus rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Press Kit
- Unique Properties
- Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
- Dimensions & Packaging
- Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm - Tags
- Malaysia, Malaysia Food, Branding Design
- Production Technology
- In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
- Design Challenge
- When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
- Research
- A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
- Inspiration
- There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
- Project Duration
- The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
- Operation Flow
- The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
- Patents
- waaron kuns, 2023
- Image Credits
- All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.
