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Roger That Inspirationlabs Korporatiivne identiteet by Ruud Winder - Rebrandt

Roger That Inspirationlabs Korporatiivne identiteet by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.


RaudGraafika· 2023

Roger That Inspirationlabs Korporatiivne identiteet

by Ruud Winder - Rebrandt

Client: Rebrandt

Rauaauhind A' Design Award Winner in Graafika Category

Colors

The Design

About Roger That Inspirationlabs Korporatiivne identiteet

Enesetapp on Madalmaades noorte seas peamine surmapõhjus. Rogier Hulst, disainimeeskonna hinnatud kolleeg ja sõber, lahkus liiga noorelt. Tema ema asutas Roger That'i, et pakkuda teistele noortele võimalust saada varjupaika, kuulavat kõrva ja nõustamist. Noore disainerina oli Rogieril unikaalne logo. Kuna Roger That sai alguse Rogier Hulsti surmast, soovis agentuur, et disain lähtuks tema loomingust. Rogier van Hulsti iseloomuliku logo põhjal lõi disainer süsteemi, mis esindab noorte mitmevärvilisust ja mitmekesisust.

The Recognition

About the Rauaauhind A' Design Award

Roger That Inspirationlabs Korporatiivne identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Roger That Inspirationlabs Korporatiivne identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Roger That Inspirationlabs Korporatiivne identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
Tags
Rogier van Hulst, branding, Roger That, Inspiratielab
Production Technology
For the corporate identity is printwork made, and also streetart and digital materials.
Design Challenge
To keep the design of Rogier van Hulst alive in this new identity.
Inspiration
Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
Project Duration
2 months
Patents
2023 Ruud Winder - Rebrandt
Team Members
Ruud Winder - Rebrandt
Image Credits
2023 Ruud Winder - Rebrandt

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